Ukuqala kokungashi, uhlobo lokushisa
Ngo-2014, i-PMI yethula i-IQOS okokuqala ngqa e-Nagoya, e-Japan, okwabangela ukwanda kwemikhiqizo kagwayi engashi nengashisi e-Japan.I-IQOS imele ukuthi "Ngiyeke Ukubhema Okuvamile".Abantu baseJapane baziwa emhlabeni wonke ngokuthatheka kwabo ngamagajethi, kodwa ukwethulwa kwe-IQOS kuye kwathatha izinhliziyo zabantu baseJapane, futhi kuye kwavela into lapho abathengi baseJapane abanelukuluku lokufuna ukwazi befika bezothenga.Lokhu kukhula ngokushesha kwasakazeka emhlabeni wonke.

Lapho ugwayi ongashi / ongashisi uqalwa e-China, babonwa abanye "ochwepheshe" njengethuluzi lokuphromotha elingakwazi ukushaya imikhiqizo evamile, kodwa ukuthuthukiswa okusheshayo kwe-Philip Morris International (PMI) Ngenxa yalokho, I-Japan Tobacco (JT) kanye ne-British American Tobacco (BAT) ekugcineni babona amandla kagwayi ongashi futhi ongashi, kwathi ngo-2018, i-Japan Tobacco yethula i-Ploom S, umkhiqizo wokuqala ongashi futhi ongashi. , futhi kamuva wayithuthukisa. Ikhishwe "Ploom X".I-British American Tobacco nayo yethula i-Glo, kodwa yalahlekelwa inzuzo yokuqala, ngakho-ke i-PMI yahola.

Impumelelo yemikhiqizo engashi/eshisisayo e-Japan ``ikhuthazwe ukukhuphuka kokuqonda ngempilo kwezakhamizi, yathakazelelwa abathengi abanokuntengantenga okukhulu," kusho u-Dinesh Babu Thotakura, iMenenja, i-Japan Tobacco Media kanye ne-Investor Relations.Ngakho-ke, ake sichaze izici zemikhiqizo engashi nokushisa.Izinga lokushisa lapho umkhiqizo ushiselwa khona liphansi kakhulu kunezinga lokushisa elivuthayo, futhi ngokufaka i-athomu kuphela isitimu esiqukethe izingxenye ze-nicotine nephunga ngesikhathi sokushisa, kunciphisa ngempumelelo izingxenye eziyingozi ezikhiqizwe ukubola kokushisa okuphezulu futhi kunciphisa intuthu evamile. ukunciphisa kakhulu izingxenye zamakhemikhali ezikhishwe

Kwazalwa uhlobo olusha lomkhiqizo wamakhambi onezinga lokushisa eliphansi, eligqugquzelwe ucwaningo nokuthuthukiswa kobuchwepheshe obungashi.Ihhovisi elikhulu le-OiXi i-Nihon Kousomori Co., Ltd. yaqala ucwaningo nentuthuko eminyakeni embalwa edlule, futhi izokwethula uchungechunge lwemikhiqizo engashi kanye nokushisisa i-OiXi ngo-2021.Ngokungafani nemikhiqizo kagwayi we-flake, i-OiXi isebenzisa ama-herb granules emvelo njengento eyisisekelo, futhi umkhiqizo wonke, kusukela kwezithako kuya ezintweni zokwakha, izindlela zokukhiqiza, nobuchwepheshe obunelungelo lobunikazi, uhambisana nezindinganiso zezwe lase-Japan.


Esidingweni sanamuhla sokunciphisa impilo nokulimala, ugwayi kanye nemikhiqizo engena-nicotine engashi futhi eshisisa iya ngokuya iba yisinqumo sokuqala kwababhemayo bendabuko ukunciphisa ukulimala ngaphansi kwemikhuba yabo yokubhema ekhona.Usetshenziswa kabanzi, futhi kuhle uku cabanga ukuthi imikhiqizo enjalo engashi kanye neyokushisa inamandla amakhulu emakethe yomhlaba esikhathini esizayo.